Axcelus Select

Brand Identity Reference
Primary Mark
Primary Mark Flagship

Full Axcelus Select lockup with flanking rules. Use for white papers, pitch decks, hero placements, and any material where Axcelus Select is the primary subject.

Compact Mark
Compact Mark Versatile

Tighter composition, same visual DNA. Use for email signatures, document footers, digital headers, and anywhere the logo coexists with other content at smaller scale.

Select-Led Mark
Select-Led Mark Product-Forward

"SELECT" leads with Axcelus as endorser. Use for client-facing experiences, event branding, and digital products where the Select tier is the hero.

Typography

Display / Headlines

Cormorant Garamond

Light 300 · Regular 400 · Italic 300

Section headlines, hero statements, aspirational quotes. Institutional credibility and timeless sophistication.

Body / Interface

Outfit

ExtraLight 200 · Light 300 · Regular 400 · Medium 500

Body copy, labels, buttons, navigation, data. Clean readability and modern contrast against the serif.

Hierarchy

H1 Hero

Three marks.

H2 Section

Performance that speaks.

Label

The Select Advantage

Body

Built on the foundation of core capabilities.

Caption

Across PPLI and PPVA structures

Color Palette

Navy

#0A1628

Primary bg

Navy Mid

#111E33

Alternate bg

Navy Light

#1A2B45

Hover states

Gold

#C9A96E

Primary accent

White

#FFFFFF

Headlines

White Dim

#B8C5D6

Body text

Muted

#7A8BA0

Captions

Gold Dim

#8A7550

Subtle accent

The deeper navy palette is an intentional shift from the parent Axcelus Financial brand, creating immediate visual distinction for the premium Select tier.

Axcelus Select Brand Identity — Brian McCabe